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Who We Are

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We’re Lane Change Media: a small company with a BIG VOICE.

Every business faces obstacles, especially in generating relevant, quality content on a regular basis. We don’t believe these barriers are insurmountable, though.

Our motto is “Don’t slow down, just change lanes!”

Owner Erin Martell has been working with companies implementing organizational strategies, generating content and improving project branding for more than 10 years. Setting out on her own in 2013, she quickly built a reputation for high quality content, responsive customer service and sheer awesomeness. After a successful start on Elance (now Upwork), she founded Lane Change Media and never looked back!

Lane Change Media will help you take control of your content and establish valuable relationships with your customers. We speak in your voice and provide content significant to your business.

CONTACT US

Meet Our Team


  • Arianna Brown-Harris

    Arianna Brown-Harris

    Content Manager

    Arianna has a background in the business world with degrees in paralegal studies, international business and finance. She is a single mom of two that loves to travel the world with a goal of one new state and one new country per year.

  • Erin Martell

    Erin Martell

    Owner

    I've been working with companies implementing organizational strategies, generating content and improving project branding for more than 10 years.

  • Amanda Witman

    Amanda Witman

    Editor

    Amanda is an adept writer and editor with nearly 10 years of communications experience across several industries.

  • Makenzie Wood

    Makenzie Wood

    Writer

    Kenzi Wood is a writer and entrepreneur who loves everything marketing, content, and cats.

  • Kate Downes

    Kate Downes

    Headline Editor

    Kate is a healthcare practitioner-turned-creative writer with a passion for travel, wellness and wordsmithing.

  • Yee Mun Cheah

    Yee Mun Cheah

    Calendar Manager

    With 5 years in the freelance industry, Yee Mun is a freelancer who wears many hat. She believes in by working when you are at your best condition, life is both more productive and more fun.

  • Marcus C. S. Tan

    Marcus C. S. Tan

    Video Content Editor

    Marcus C. S. Tan is an omni-channel specialist with eight years of experience across several industries specializing in creating video content.